It seems there’s no end to the Uber drama in Canada. Major urban centres across the country continue to debate how best to deal with the supposed ride-‘sharing’ service. Vancouver is leaning toward regulating the service, in a similar manner to taxis; Calgary’s already proceeded to do so. Montréal has banned the service until it can decide how to deal with it. Edmonton, Ottawa and now Toronto have passed bylaws to legalise the service, with conditions.
One possible approach that has received little consideration to date is co-optation. Given what appear to be the company’s future designs, that could prove a critical oversight.